Client: Lenovo
Studio: Logan Studios (Los Angeles)
Rolls: Art Direction, Design, Animation
Software: Cinema4d, Redshift, After Effects.
Sphere Las Vegas 2026 Lenovo Tech Conference
FollowSpline Setup
Viewport Animation of Sequence
F1 Car Rig
Earlier Look Developments
For this project I teamed up again with Logan Studios to art direct and create the Lenovo x F1 spot for the Lenovo Tech Conference of 2026. We worked on this project 7 days a week all of December 2025 until delivery right after the 2026 new year.
Created high-end 3D motion graphics for F1 spot with industry-standard 3D and 2D program applications. Primarily with Cinema 4D and Adobe After Effects
Developed the art direction and animation that features a hologram of an F1 vehicle driving through a stadium with aerodynamic spline animations. It involved rigging and animating the vehicle, developing a particle system to produce the aerodynamic visual effect, lighting, texturing, and compositing. Handled all aspects of the F1 x Lenovo animation scene from start to finish.
Handled the advanced compositing of transitions between scenes of the sequence on the Sphere, including the transition from the official Lenovo server room, then to the Lenovo x F1 spot, and then finally into the FIFA x Lenovo spot using Adobe After Effects.
Developed a “ST MAP” for the Sphere that allowed the use of traditional camera focal lengths, instead of using a spherical 360 camera. The ST Map was created by UV unwrapping an actual sphere in 3D space with Davinci Resolve. This process allowed the Lenovo x F1 3D animation to be mirrored on both sides of the Sphere using compositing in Adobe After Effects.
Delivered multiple iterations of the animations based on the client’s feedback until the client was satisfied with the final renderings upon delivery.